TY  - JOUR
AB  - This case examines the opportunity for the Quaker-Tropicana-Gatorade (QTG) division of PepsiCo to invest in either or both of two small but fast-growing retail channels: the Dollar Channel and the Natural Foods Channel. The case gives an overview of PepsiCo's business strategy, focusing on health, wellness, and diversity and also provides a wide range of information. Students are challenged to take a broad, general management view in developing their recommendations.
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000229
UR  - https://doi.org/10.1108/case.darden.2016.000229
AU  - Laseter Timothy M.
PY  - 2017
Y1  - 2017/01/01
TI  - PepsiCo: QTG Emerging Channel Investment
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 18
Y2  - 2024/04/16
ER  -