PepsiCo: QTG Emerging Channel Investment

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

This case examines the opportunity for the Quaker-Tropicana-Gatorade (QTG) division of PepsiCo to invest in either or both of two small but fast-growing retail channels: the Dollar Channel and the Natural Foods Channel. The case gives an overview of PepsiCo's business strategy, focusing on health, wellness, and diversity and also provides a wide range of information. Students are challenged to take a broad, general management view in developing their recommendations.

Keywords

Citation

Laseter, T. (2017), "PepsiCo: QTG Emerging Channel Investment", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000229

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2005 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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