Pan-Europa Foods S.A.

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


In January 1993, the senior management committee of this company has to decide which major projects the company should fund for immediate implementation. The board of directors arbitrarily set a limit of European currency units (ECU) at 80 million to spend on capital projects in 1993. But various managers have proposed projects totaling ECU208 million. Students must evaluate the completed discounted cash flow (DCF) analyses presented along with qualitative factors (mainly the strategic considerations and the internal politics of the company) and choose the projects to be approved.



Bruner, R. and Opitz, C. (2017), "Pan-Europa Foods S.A.", Darden Business Publishing Cases.

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University of Virginia Darden School Foundation

Copyright © 1993 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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