Our Daily Bread Co.

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

Our Daily Bread was a small boutique bakery producing a variety of daily and specialty breads. The company had excess capacity and was considering several options to increase revenues by entering the wholesale bread production business. The case allows students to perform process analysis in a multiproduct setting with seasonal demand and evaluate the impact on capacity, as well as the profitability of, potential wholesale orders. The case also enables analysis of the option to purchase new equipment. A teaching note and video supplement (OM-1018V) are available to registered faculty. The videos highlight the stages in bread making and provide a bird's-eye view of the entire operation. VIEW DEMO

Keywords

Citation

Ramdas, K. (2017), "Our Daily Bread Co.", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000224

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2002 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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