OceanCove

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

Rakesh Gupta sits in his new office at Nariman Point, Mumbai, contemplating the future of OceanCove, which in the last two years has grown from a single seafood restaurant to a chain of five restaurants. Aware that aggressive expansion is planned in 2002 and worried about the recent proliferation of moderately expensive restaurants serving international cuisine in India, Gunta must consider a proposal to increase the size of the existing restaurants from 120 seats to 160 seats. His immediate concern is whether accepting this proposal will necessitate changing OceanCove's operating processes. The case is accompanied by a queuing simulation of the restaurant operation, implemented in Flash. Students can observe Little's Law in action and develop intuition about the operational impact of a change in demand or a change in processing rates within the restaurant.

Keywords

Citation

Ramdas, K. and Leong, J. (2017), "OceanCove", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000218

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2002 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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