TY - JOUR AB - In mid-1992, Christine Olsen, the chief financial officer (CFO) of this large CAD/CAM equipment manufacturer, must decide on the magnitude of the firm's dividend payout. A subsidiary question is whether the firm should embark on a campaign of corporate-image advertising and change its corporate name to reflect its new outlook. The case serves as an omnibus review of the many practical aspects of the dividend decision, including (1) signaling effects, (2) clientele effects, and (3) finance and investment implications of increasing dividend payout. VL - IS - SN - 2474-7890 DO - 10.1108/case.darden.2016.000217 UR - https://doi.org/10.1108/case.darden.2016.000217 AU - Bruner Robert F. AU - Opitz Casey S. PY - 2017 Y1 - 2017/01/01 TI - Northboro Machine Tools Corporation T2 - Darden Business Publishing Cases PB - University of Virginia Darden School Foundation SP - 1 EP - 18 Y2 - 2024/04/25 ER -