Nike: Moving Down the Sustainability Track Through Chemical Substitution and Waste Reduction

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

This is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase discusses the formation and implementation of Nike's sustainability strategy in the 1990s through 2006 including changes to product designs and supply chain policies.

Keywords

Citation

Larson, A. and York, J. (2017), "Nike: Moving Down the Sustainability Track Through Chemical Substitution and Waste Reduction", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000215

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2006 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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