TY - JOUR AB - This case and its companion, “Centralia Construction Corporation” (UVA-QA-0298), constitute the materials for an exercise in role playing and negotiating. The exercise is a distributive-bargaining situation surrounding the negotiation of the price for the construction of a building (some minor opportunities exist for creating mutual value). Myerson is the purchaser of the building. VL - IS - SN - 2474-7890 DO - 10.1108/case.darden.2016.000209 UR - https://doi.org/10.1108/case.darden.2016.000209 AU - Frey Sherwood C. AU - Lederer Phil PY - 2017 Y1 - 2017/01/01 TI - Myerson Industries T2 - Darden Business Publishing Cases PB - University of Virginia Darden School Foundation SP - 1 EP - 5 Y2 - 2024/09/18 ER -