TY  - JOUR
AB  - This case and its companion, “Centralia Construction Corporation” (UVA-QA-0298), constitute the materials for an exercise in role playing and negotiating. The exercise is a distributive-bargaining situation surrounding the negotiation of the price for the construction of a building (some minor opportunities exist for creating mutual value). Myerson is the purchaser of the building.
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000209
UR  - https://doi.org/10.1108/case.darden.2016.000209
AU  - Frey Sherwood C.
AU  - Lederer Phil
PY  - 2017
Y1  - 2017/01/01
TI  - Myerson Industries
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 5
Y2  - 2024/09/24
ER  -