Myerson Industries

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

This case and its companion, “Centralia Construction Corporation” (UVA-QA-0298), constitute the materials for an exercise in role playing and negotiating. The exercise is a distributive-bargaining situation surrounding the negotiation of the price for the construction of a building (some minor opportunities exist for creating mutual value). Myerson is the purchaser of the building.

Keywords

Citation

Frey, S. and Lederer, P. (2017), "Myerson Industries", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000209

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 1986 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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