TY  - JOUR
AB  - This minicase is one of 10 in a series written to illustrate the business benefits companies realize through adopting sustainable business strategies. Method is a successful startup firm in San Francisco that has made sustainable design principles a guiding force its strategy. Unlike other firms, however, Method sells its products on performance, price, and aesthetics; health and environment are simply built into the design from the outset. Backed by venture capital and successful selling through Target nationwide, Method offers a model of what may ultimately become standard practice and strategy.
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000199
UR  - https://doi.org/10.1108/case.darden.2016.000199
AU  - Larson Andrea
AU  - York Jeff
PY  - 2017
Y1  - 2017/01/01
TI  - Method: Sustainable Design for the Home as Corporate Strategy
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 4
Y2  - 2024/04/16
ER  -