Method: Sustainable Design for the Home as Corporate Strategy

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


This minicase is one of 10 in a series written to illustrate the business benefits companies realize through adopting sustainable business strategies. Method is a successful startup firm in San Francisco that has made sustainable design principles a guiding force its strategy. Unlike other firms, however, Method sells its products on performance, price, and aesthetics; health and environment are simply built into the design from the outset. Backed by venture capital and successful selling through Target nationwide, Method offers a model of what may ultimately become standard practice and strategy.



Larson, A. and York, J. (2017), "Method: Sustainable Design for the Home as Corporate Strategy", Darden Business Publishing Cases.

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