Mars, Incorporated
Publication date: 20 January 2017
Abstract
Recommended for MBAs, this case is one of a pair of cases used in a merger negotiation exercise. It is designed to be used with “Wm. Wrigley Jr. Company” (UVA-F-1607), but it can also be used on its own. Half of the class prepares only the Wrigley case and the other half uses the Mars case.
Wrigley and Mars are in the process of negotiating a merger agreement. Macroeconomic assumptions—particularly forecasting future sugar prices in an uncertain environment—and assumptions about Wrigley's value make Wrigley's future cash flows difficult to predict.
Keywords
Citation
Loutskina, E. and Shapovalov, G. (2017), "Mars, Incorporated", . https://doi.org/10.1108/case.darden.2016.000189
Publisher
:University of Virginia Darden School Foundation
Copyright © 2010 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.