Mars, Incorporated

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


Wrigley and Mars are in the process of negotiating a merger agreement. Macroeconomic assumptions—particularly forecasting future sugar prices in an uncertain environment—and assumptions about Wrigley's value make Wrigley's future cash flows difficult to predict.



Loutskina, E. and Shapovalov, G. (2017), "Mars, Incorporated", Darden Business Publishing Cases.

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