J. C. Penney Company

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


Students are asked to calculate a time series of quarterly liquidity and leverage ratios to illustrate the declining financial condition of the company. They are further challenged to weigh the benefits and drawbacks of raising equity versus debt as a solution for the company's lack of liquidity. To assess the amount of external capital required, students are asked to use a sources and uses analysis that provides intuition for the cash flow challenges facing the company. Set against the background of an iconic retailer, the case provides an engaging context in which to discuss the need for a major capital structure decision due to operational challenges.



Eades, K., Glazer, D. and Eyal, S. (2017), "J. C. Penney Company", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000173

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