George's T-Shirts

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


George Lasiter sells special-events T-shirts and must decide how many to order for an upcoming concert. He has high, medium, and low estimates of both concert attendance and the percentage of attendees who will want a shirt. In addition, he has assessed the relative likelihoods of each estimate. The case can be used to introduce or reinforce the fundamental issues surrounding decision making under uncertainty.



Frey, S. and Pfeifer, P. (2017), "George's T-Shirts", Darden Business Publishing Cases.

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University of Virginia Darden School Foundation

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