General Motors: 1991 Equity Financing

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


Bob O'Connell, CFO of General Motors, is considering a variety of equity alternatives to fund a large shortfall over the next couple of years. His tasks are to map out a financing strategy for the long term and to choose the equity instrument to be issued immediately. Of particular interest to O'Connell is a new security called PERCS (preferred equity redemption cumulative stock).



Eades, K. (2017), "General Motors: 1991 Equity Financing", Darden Business Publishing Cases.

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