First Mates' Wholesale Boating Supply Company: Do or Don't?

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

This case presents a series of decision points along with a simple process for ascertaining underlying source(s) of disagreement, which represents an important managerial tool. The president of First Mates' Wholesale Boating Supply Company is faced with the reality of missing year-end earnings projections and breaking a 30-year streak of successive earnings increases. He has asked all his direct reports to meet with their teams and brainstorm about ways to finish the year in strongly and successfully. The case presents a number of those ideas for students to debate and discuss as they decide which ones the company should pursue.

Keywords

Citation

Haskins, M. (2017), "First Mates' Wholesale Boating Supply Company: Do or Don't?", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000122

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2010 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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