TY  - JOUR
AB  - This case presents an application of conjoint analysis in a financial services setting. It is best used in a course on marketing research. The decision in the case centers on a fund manager's need to generate additional profit from a mutual fund. To do this, he needs to determine a new pricing structure for the fund. The case presents students with the results from a real-world conjoint analysis and requires them to work through the pricing and profit implications of that analysis.
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000118
UR  - https://doi.org/10.1108/case.darden.2016.000118
AU  - Wilcox Ronald T.
PY  - 2017
Y1  - 2017/01/01
TI  - Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth Fund
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 5
Y2  - 2024/04/19
ER  -