Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth Fund

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

This case presents an application of conjoint analysis in a financial services setting. It is best used in a course on marketing research. The decision in the case centers on a fund manager's need to generate additional profit from a mutual fund. To do this, he needs to determine a new pricing structure for the fund. The case presents students with the results from a real-world conjoint analysis and requires them to work through the pricing and profit implications of that analysis.

Keywords

Citation

Wilcox, R. (2017), "Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth Fund", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000118

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2003 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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