TY - JOUR AB - This case examines the formation of an alliance between Fiat and Chrysler during the height of the financial crisis as a mechanism to save Chrysler from liquidation. The case traces the events leading up to the alliance, discusses the early stage issues with which the partners have to deal, addresses some of the governance issues, and examines the past merger between Chrysler and Daimler that ended in a failure. The case presents a normative approach to alliance management and conjectures about the success of the Fiat-Chrysler alliance. We address whether Chrysler is a suitable partner and whether there is a strong enough rationale for the alliance and whether the two partners are compatible. Finally, the case explores the lessons learned and the cautions that might derail the alliance. VL - IS - SN - 2474-7890 DO - 10.1108/case.darden.2016.000117 UR - https://doi.org/10.1108/case.darden.2016.000117 AU - Spekman Robert E. AU - Fritz Jacki PY - 2017 Y1 - 2017/01/01 TI - Fiat and Chrysler: Gaining on Global Automakers? T2 - Darden Business Publishing Cases PB - University of Virginia Darden School Foundation SP - 1 EP - 20 Y2 - 2024/03/28 ER -