TY - JOUR AB - The owner/editor of the small Davis Press encounters a dilemma when she is given the opportunity to publish a novel set in the Islamic holy city of Mecca. Given the events of the last 16 years—the angry fallout after Salman Rushdie's novel The Satanic Verses, the continuing Iraq War, and the recent controversy of Koran desecration at the U.S. Naval Station Guantanamo Bay—publishing the novel presents a host of various ethical dilemmas, including whether she should put her staff at risk. This case discusses the ethics of a free press and challenges the profit motive in the face of jeopardizing political and religious world affairs. VL - IS - SN - 2474-7890 DO - 10.1108/case.darden.2016.000086 UR - https://doi.org/10.1108/case.darden.2016.000086 AU - Freeman R. Edward AU - Wicks Andrew C. AU - Werhane Patricia H. AU - Berne Rosalyn W. AU - Mead Jenny PY - 2017 Y1 - 2017/01/01 TI - Davis Press and Meccan Madness T2 - Darden Business Publishing Cases PB - University of Virginia Darden School Foundation SP - 1 EP - 6 Y2 - 2024/04/25 ER -