Daimler-Benz A.G.: Negotiations between Daimler and Chrysler

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


This case may be taught singly or used as a merger-negotiation exercise with “Chrysler Corporation: Negotiations between Daimler and Chrysler” (UVA-F-1240). Set in February 1998, the case places students in the position of negotiators for the company; their task is to value both firms, assess the potential earnings dilution of a combination, and negotiate a detailed agreement with their counterpart. The case can be used to explore such interesting negotiation issues as determination of a share-exchange ratio, treatment of major stockholders, and structuring a deal. Also, the case and exercise can be used to spark a discussion of acquisition in comparison with strategic alliance, or other less formal models of combination.



Bruner, R., Spekman, R., Christmann, P., Kannry, B. and Davies, M. (2017), "Daimler-Benz A.G.: Negotiations between Daimler and Chrysler", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000082

Download as .RIS



University of Virginia Darden School Foundation

Copyright © 1998 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.