Comcast Corporation's Merger with AT&T Broadband

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


In December 2001, after a six-month process of vying for AT&T's Broadband, the president of cable operator Comcast Corporation, had just received word that Comcast's $72-billion offer had won the auction. Comcast, the cable industry's third-largest operator, would merge with industry leader AT&T Broadband to form a company with more than $20 billion in revenue and an unparalleled distribution (a presence in 22 of the nation's top 25 markets). Now the presidents of both companies began to consider their post-merger integration strategies. What was important and how should they prioritize their activities? How could they get all stakeholders to understand the rationale for the deal and its business goals and excited about the new AT&T Comcast?



Bourgeois, L., Goodman, N. and Wynne, J. (2017), "Comcast Corporation's Merger with AT&T Broadband", Darden Business Publishing Cases.

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