TY  - JOUR
AB  - Lilly ICOS is preparing to launch Cialis, a prescription drug that treats erectile dysfunction, and executives must decide how to position Cialis against market leader Viagra and recent entrant Levitra.
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000071
UR  - https://doi.org/10.1108/case.darden.2016.000071
AU  - Parry Mark E.
PY  - 2017
Y1  - 2017/01/01
TI  - Cialis
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 17
Y2  - 2024/04/19
ER  -