Cialis

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

Lilly ICOS is preparing to launch Cialis, a prescription drug that treats erectile dysfunction, and executives must decide how to position Cialis against market leader Viagra and recent entrant Levitra.

Keywords

Citation

Parry, M. (2017), "Cialis", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000071

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2003 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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