TY  - JOUR
AB  - Cardagin, a new start-up in the increasingly competitive space of consumer/merchant apps for smartphones, is reaching an inflection point: decisions it makes at this stage can determine whether it becomes a national presence or an also-ran. The CEO needs to demonstrate the value of Cardagin's service to retailers and consumers in compelling ways. The case provides students an opportunity to analyze a new digital venture, explore expansion options, and evaluate the challenges in working with many small businesses, each with its own idiosyncrasies.
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000058
UR  - https://doi.org/10.1108/case.darden.2016.000058
AU  - Venkatesan Rajkumar
AU  - Ateya Kelly
AU  - Harr Adam
PY  - 2017
Y1  - 2017/01/01
TI  - Cardagin: Local Mobile Rewards
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 14
Y2  - 2024/04/25
ER  -