Cardagin: Local Mobile Rewards

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


Cardagin, a new start-up in the increasingly competitive space of consumer/merchant apps for smartphones, is reaching an inflection point: decisions it makes at this stage can determine whether it becomes a national presence or an also-ran. The CEO needs to demonstrate the value of Cardagin's service to retailers and consumers in compelling ways. The case provides students an opportunity to analyze a new digital venture, explore expansion options, and evaluate the challenges in working with many small businesses, each with its own idiosyncrasies.



Venkatesan, R., Ateya, K. and Harr, A. (2017), "Cardagin: Local Mobile Rewards", Darden Business Publishing Cases.

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