Browser Wars: Microsoft Versus Netscape

Abstract

Microsoft is planning the introduction of Internet Explorer along with Windows 95. Issues include how aggressive the company should be in providing its browser with Windows 95 and restricting OEMs (original-equipment manufacturers) from putting other browsers on their computers. Should Microsoft go for initial share, concentrate on stealing over time, retain customers, or enlarge the total size of the browser market? Students use a Markov process with initial states and switching probabilities to gain insight into resolving these issues.

Citation

Bodily, S.E. and Vakharia, S. (2017), "Browser Wars: Microsoft Versus Netscape", . https://doi.org/10.1108/case.darden.2016.000053