Briggs & Stratton, Inc.

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

The student's task is to develop a comprehensive strategy for Briggs & Stratton, which is facing severe competition and margin pressures. A major component of the strategy to be considered is whether to implement economic value added (EVA) as a new performance measurement for management. The case is designed to serve as an introduction to how to compute and use EVA. It emphasizes the importance of performance evaluation as part of a larger strategic plan. A teaching note is available to registered faculty, as well as two video supplements to enhance student learning.

Keywords

Citation

Eades, K., Gould, M. and Hill, J. (2017), "Briggs & Stratton, Inc.", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000050

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 1998 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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