TY  - JOUR
AB  - In May 1999, the CEO of this company (the largest brewer in Brazil) is contemplating a bid for Antarctica, the second-largest brewer in Brazil. The primary motives are to exploit economies of scale and other synergies and to prevent other competitors (mainly foreign multinationals) from acquiring the firm. The tasks for the student are to value the target and buyer, propose an exchange ratio of shares, and generally design the terms of the transaction.
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000049
UR  - https://doi.org/10.1108/case.darden.2016.000049
AU  - Bruner Robert F.
AU  - Chan Jessica
PY  - 2017
Y1  - 2017/01/01
TI  - Brazilian Beer Merger Negotiations: Companhia Cervejaria Brahma, S.A.
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 30
Y2  - 2024/04/26
ER  -