Brazilian Beer Merger Negotiations: Companhia Cervejaria Brahma, S.A.

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

In May 1999, the CEO of this company (the largest brewer in Brazil) is contemplating a bid for Antarctica, the second-largest brewer in Brazil. The primary motives are to exploit economies of scale and other synergies and to prevent other competitors (mainly foreign multinationals) from acquiring the firm. The tasks for the student are to value the target and buyer, propose an exchange ratio of shares, and generally design the terms of the transaction.

Keywords

Citation

Bruner, R. and Chan, J. (2017), "Brazilian Beer Merger Negotiations: Companhia Cervejaria Brahma, S.A.", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000049

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2003 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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