Bloomex.ca Logistics Optimization

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

“A Canadian online floral delivery company considers whether to source more flowers from its existing growing locations and which of those would be optimal given its current market. What would be the advantages of opening a logistics facility in Miami? Students must consider the transportation costs per standard box from each origin or transshipment center to each production facility as well as data about the available supply at each origin and projected demand at each facility per week.”

Keywords

Citation

Bodily, S. and Ovchinnikov, A. (2017), "Bloomex.ca Logistics Optimization", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000047

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2011 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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