TY  - JOUR
AB  - After observing customer interactions in a Best Buy in Dallas, the regional HR manager considers training sales representatives in a second language. Considering that the store's regional customer base ranges between 13% and 30% Latino, she believes it may be a prudent option and immediately thinks of Rosetta Stone software as a cost-effective approach. Yet she still must translate her instincts into a quantifiable, tangible return on investment, particularly under demanding economic conditions.
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000041
UR  - https://doi.org/10.1108/case.darden.2016.000041
AU  - Eades Kenneth M.
AU  - Dickey Keith
AU  - Ledesma Jordhy
AU  - Frazier Jennifer
AU  - Sider Duane
AU  - Johnson Melissa
PY  - 2017
Y1  - 2017/01/01
TI  - Best Buy: Investing in Language Learning
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 15
Y2  - 2024/04/18
ER  -