TY  - JOUR
AB  - Ben & Jerry/Unilever raises the issues of (1) how to bring a nonbusiness culture (B&J) into a corporate culture (Unilever) while preserving the value acquired; (2) how to manage a recently acquired subsidiary whose parent company is an ocean away; (3) how, as a corporate-appointed general manager, the French general manger can gain the trust of the acquired firm; and (4) how (or even whether) to preserve the Social Responsibility (SR) aspects of the target. An additional focus might be how (or whether) to export a socially-responsible firm's values to overseas locations. The case can be positioned near the end of a PMI course, where the students can apply PMI skills in a unique ethical and cultural situation. Alternatively, it can be used in an Ethics course to highlight the challenges of maintaining an SR mission when a public global corporation acquires a local (Vermont) SR organization.
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000037
UR  - https://doi.org/10.1108/case.darden.2016.000037
AU  - Bourgeois L. J.
AU  - Mariani Elio
AU  - Yu Vivian Jen
PY  - 2017
Y1  - 2017/01/01
TI  - Ben & Jerry's and Unilever: The Bohemian and the Behemoth
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 11
Y2  - 2024/04/25
ER  -