American Greetings

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


This case is used in Darden's FY Finance course, but it would be appropriate in any course introducing firm valuation. The case examines the 2012 decision by American Greetings (AG) to repurchase shares. Students can build a simple model of the company's future cash flows and derive an implied value. Because the company is arguably in a state of maturity or decline, a discussion of steady-state economics is particularly germane.



Schill, M. (2017), "American Greetings", Darden Business Publishing Cases.

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