Alumni Giving

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

Madison Kryswada, director of alumni relationships at State University, assembled a 123-school data set to explore, in her words, “the drivers of alumni giving rate. ” The alumni giving rate contributed 5% to the increasingly important U.S. News & World Report rankings of U.S. colleges and universities. Wanting to understand the relationship between this variable and school characteristics, Kryswada gave her assistant a list of four well-formed questions to answer.

Keywords

Citation

Pfeifer, P. (2017), "Alumni Giving", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000019

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2012 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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