Adios Junk Mail

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

Executives at this Internet-based company evaluate the results of a pricing survey to decide what changes to make, if any, to the annual fee charged for the company’s junk mail elimination services. Founded in 1996, Adios Junk Mail provides comprehensive elimination of unwanted direct-marketing solicitations. Clients select what types of direct marketing they want stopped. Once a month, the company generates a list of customers and their elimination preferences. It then mails the list to direct-mail companies, telemarketers, and database companies, requesting that the customers’ names be suppressed.

Keywords

Citation

Parry, M. and Fitzgerald, J. (2017), "Adios Junk Mail", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000011

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 1999 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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