3 Fellers Bakery

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


This case could be used in entrepreneurship, strategy, and small-business courses. It presents classic issues regarding successful start-ups such as how to choose from a multitude of growth opportunities; how to pace growth so as not to dilute quality control and financial risk tolerance; and how to choose a strategic focus.



Hess, E. (2017), "3 Fellers Bakery", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000004

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University of Virginia Darden School Foundation

Copyright © 2009 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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