Carnival Corporation: The Challenges of Cutting Costs While Maintaining Quality and Customer Satisfaction
Publication date: 1 November 2018
Abstract
This case study has been developed to facilitate discussion about current supply chain management issues and potential solutions. The scenario presented in this case is very representative of the pressures experienced by supply chain managers. Namely, the need to reduce costs while maintaining quality and customer service. This case presents some unusual challenges and constraints that are unique to the cruise line industry. These constraints can provide an opportunity to explore new supply chain paradigms.
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Acknowledgements
All individuals referenced in this case study are fictitious. This academic case has been developed for class discussion rather than to illustrate either effective or ineffective handling of management issues. This case has been developed by Verbeek Associates Incorporated.
Citation
Verbeek, D. (2018), "Carnival Corporation: The Challenges of Cutting Costs While Maintaining Quality and Customer Satisfaction", . https://doi.org/10.1108/case.cscmp.2018.000005
Publisher
:Council for Supply Chain Management Professionals
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