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Bertelsmann China: Supply Chains for Books (B)

Professor Stephan M. Wagner (WHU - Otto Beisheim School of Management)

Publication date: 1 November 2018

Abstract

The case of Bertelsmann China: Supply Chain for Books (B) is situated in China in the beginning of 2006. Bertelsmann Direct Group, the Chinese subsidiary of the worldwide Bertelsmann AG, is one of the leading book retailers in the country. Supply chain management is essential for success in retailing, which is why Bertelsmann puts a lot of effort into the optimization of its supply chain design. As costs are paramount to importance in the low-margin book retailing sector, linear programming methods are applied to optimize the network

Keywords

Acknowledgements

This case was prepared to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.

Citation

Wagner, S.M., Heldt, V., Lentschig, K. and Meyer, J. (2018), "Bertelsmann China: Supply Chains for Books (B)", . https://doi.org/10.1108/case.cscmp.2018.000002

Publisher

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Council for Supply Chain Management Professionals

Copyright © 2008, Council of Supply Chain Management Professionals

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