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Developing a decision model for risks associated with using social media in operation and supply chain management

Sibel Yildiz Çankaya (Department of Business Administration, Bolu Abant Izzet Baysal University, Bolu, Turkey)
Yesim Can Saglam (Department of Business Administration, Gebze Technical University, Gebze, Turkey)
Bulent Sezen (Department of Business Administration, Gebze Technical University, Gebze, Turkey)

Business Process Management Journal

ISSN: 1463-7154

Article publication date: 2 May 2024

Issue publication date: 31 May 2024

159

Abstract

Purpose

With the increasing use of social media in operation and supply chain management (OSCM), it is of great importance for managers to consider risks in advance and take precautions against the risks that might arise from social media usage among supply chain members. The aim of this research is to identify and evaluate the risks related to the use of social media in OSCM.

Design/methodology/approach

An initial research of the literature revealed that there is no detailed risk categorization in this area. Current taxonomies on the business risks of social media usage were examined and integrated with classifications identified in a Delphi study. The authors empirically demonstrate how the determined risks are prioritized and how decision-makers may decide to manage risks effectively based on the analytical hierarchy process (AHP) method.

Findings

The findings of the research showed that reputation-associated risks such as criticism, language and loss of confidence should be prioritized over human, content and technical-associated risks.

Originality/value

To date, a comprehensive approach to determine risks arising from using social media in OSCM is missing. With the Delphi and AHP techniques, the authors provide a novel insight for managers to mitigate risks. The outcomes of this study may assist executives in achieving successful management of social media usage in OSCM. Besides, the proposed AHP model may provide guidelines and direction in this regard.

Keywords

Citation

Yildiz Çankaya, S., Can Saglam, Y. and Sezen, B. (2024), "Developing a decision model for risks associated with using social media in operation and supply chain management", Business Process Management Journal, Vol. 30 No. 3, pp. 860-883. https://doi.org/10.1108/BPMJ-07-2023-0561

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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