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Resource integration capabilities to enable platform complementarity in healthcare service ecosystem co-creation

Minna Pikkarainen (Department of Rehabilitation Research and Health Technology, Oslo Metropolitan University, Oslo, Norway) (Oulu Business School, University of Oulu, Oulu, Finland)
Laura Kemppainen (Oulu Business School, University of Oulu, Oulu, Finland)
Yueqiang Xu (Empirical Software Engineering Software, Systems and Services, Faculty of Information Technology and Electrical Engineering, University of Oulu, Oulu, Finland)
Miia Jansson (Oulu University Faculty of Medicine, Oulu, Finland)
Petri Ahokangas (Department of Management and International Business, University of Oulu Business School, Oulu, Finland)
Timo Koivumäki (Faculty of Economics and Business Administration, University of Oulu, Oulu, Finland)
He Hong Gu (National University of Singapore, Singapore, Singapore)
Julius Francis Gomes (Faculty of Economics and Business Administration, University of Oulu, Oulu, Finland)

Baltic Journal of Management

ISSN: 1746-5265

Article publication date: 27 September 2022

Issue publication date: 30 September 2022

538

Abstract

Purpose

Covid has increased the usage of multisided digital platforms. For companies, this has become a business opportunity. Data usage on platforms requires that platform companies co-create services for common customers. In this case, the target is not to make the same value proposition but rather to use the resources such as data, knowledge, technology, or institutions in a complementary manner. Platforms are characterized as a combination of hardware and software including standards, interfaces, and rules making it possible for different ecosystem players to complement and interact in the ecosystem. Current ecosystems include several platforms that do not work without resource integration. The purpose of this study is to increase understanding what do we mean by resource complementarity in service ecosystems.

Design/methodology/approach

This study was done via an in-depth qualitative case study in which a health service ecosystem co-creating technological surgery innovation was used as a unit of analysis.

Findings

The authors’ findings suggest that key resource capabilities, to enable complementarity in service ecosystems, are motivation, knowledge, skills, data and complementary designed technology components.

Research limitations/implications

The authors’ study increases theoretical understanding of what does one mean by construct of resource complementarity.

Practical implications

From a managerial perspective, it is shown that organizations need to develop adaptive capabilities to utilize internal and external competencies and resources and enable co-creative processes within the service ecosystem.

Originality/value

Very few empirical studies in the marketing literature have focused on multi-sided digital platforms and their resource complementarity in the data-driven healthcare ecosystem settings.

Keywords

Acknowledgements

This research was done as a part of Business Finland project called Icory. Million thanks for Business Finland and all collaborators to make this work possible.

Citation

Pikkarainen, M., Kemppainen, L., Xu, Y., Jansson, M., Ahokangas, P., Koivumäki, T., Hong Gu, H. and Francis Gomes, J. (2022), "Resource integration capabilities to enable platform complementarity in healthcare service ecosystem co-creation", Baltic Journal of Management, Vol. 17 No. 5, pp. 688-704. https://doi.org/10.1108/BJM-11-2021-0436

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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