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A positive impact on key brand attributes: increasing customer perceptions of ethicality

Annals in Social Responsibility

ISSN: 2056-3515

Article publication date: 5 April 2023

Issue publication date: 2 May 2023

59

Citation

(2023), "A positive impact on key brand attributes: increasing customer perceptions of ethicality", Annals in Social Responsibility, Vol. 9 No. 1, pp. 7-9. https://doi.org/10.1108/ASR-02-2023-0011

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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