Haters are going to hate? Considering the impact of brand hate on consumer practices and brand switching
Annals in Social Responsibility
ISSN: 2056-3515
Article publication date: 28 April 2023
Issue publication date: 2 May 2023
121
Citation
(2023), "Haters are going to hate? Considering the impact of brand hate on consumer practices and brand switching", Annals in Social Responsibility, Vol. 9 No. 1, pp. 22-23. https://doi.org/10.1108/ASR-02-2023-0004
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited