Conscientious brand building: overview of concept and key drivers
Annals in Social Responsibility
ISSN: 2056-3515
Article publication date: 21 March 2023
Issue publication date: 2 May 2023
40
Citation
(2023), "Conscientious brand building: overview of concept and key drivers", Annals in Social Responsibility, Vol. 9 No. 1, pp. 27-29. https://doi.org/10.1108/ASR-02-2023-0002
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited