Emerald Group Publishing Limited
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International aluminium institute launches aluminium recycling web site
Article Type: Environment and safety From: Anti-Corrosion Methods and Materials, Volume 58, Issue 4
The International Aluminium Institute (IAI) Chairman and Hydro CEO Svein Richard Brandtzaeg today welcomed the launch of a web site highlighting the recycling advantages of aluminium products. Recognising the demand from customers, consumers and policymakers around the world for up-to-date and easy to access information, the IAI has developed the site to demonstrate the economic, social and environmental benefits and the future potential of aluminium recycling.
Launched today at the International Aluminium Recycling Congress, the web site features interactive content, based on the IAI’s long-running “mass flow” research and extensive statistical database, as well as recycling success stories from around the world.
The site also provides data on recycling rates and energy and emissions savings; measures that are central to the aluminium industry’s sustainability strategy of reducing the environmental impact of its facilities, increasing the use of aluminium in energy saving applications and maximising the recycling of products at the end of their useful life.
The recycling web site follows on from the success of the IAI’s recent green building (greenbuilding.world-aluminium.org) and transport web sites (transport.world-aluminium.org), which have proved popular with architects, car manufacturers, policymakers and academics, who are looking for quantitative data and real life examples of aluminium use in sustainable products.
Commenting on the web site, Mr Brandtzaeg said “The Aluminium for Future Generations web site is a fantastic resource for everyone involved in the recycling process [...] and in a sustainable world, that is all of us: individuals and governments, aluminium producers and customers, waste management companies and municipalities. The fact that, at the end of its life, an aluminium product is 100% recyclable and still has a very high value, has led to high recycling rates globally and the potential for even greater material, energy and emissions savings into the future.”
Launching the web site Marlen Bertram, Deputy Secretary General of IAI, said “We are pleased to be able to launch this site at the International Aluminium Recycling Congress hosted by the Organisation of the European Aluminium Recycling Industry, whose members are ensuring that as much of this valuable metal as possible is recovered and recycled back into use as part of the trains we take to school, the buildings in which we live, the laptops we use, the cables powering our homes and the packaging protecting the food we eat.”
The web site has been created by Interstruct Berlin (www.interstruct.com) for the International Aluminium Institute, in cooperation with the Organisation of the European Aluminium Recycling Industry (OEA) and other national and regional aluminium associations around the world.
More information is available from: http://recycling.world-aluminium.org