The Entrepreneurial Engineer: Starting Your Own High‐Tech Company

Assembly Automation

ISSN: 0144-5154

Article publication date: 1 September 2002

148

Keywords

Citation

Rigelsford, J. (2002), "The Entrepreneurial Engineer: Starting Your Own High‐Tech Company", Assembly Automation, Vol. 22 No. 3, pp. 299-299. https://doi.org/10.1108/aa.2002.22.3.299.3

Publisher

:

Emerald Group Publishing Limited


The Entrepreneurial Engineer: Starting Your Own High‐Tech Company helps practising engineers and other technical people turn their product idea into a successful high‐growth, product oriented company. The book highlights the many pitfalls that cause a business development to fail. It emphasises the fact that every facet of a company is of prime concern and must be dutifully mastered and carefully thought out.

The book comprises 14 chapters divided into four parts. Part I provides an overview of business development and teaches a mental set best suited to designing, building, and carrying out the targeted business development effort. Chapter 1 describes a view of the overall process, while success factors and the stages of business development are discussed in chapters 2 and 3.

Part II addresses Professional Planning and Funding. The four chapters in this section discuss the (product) concept, strategic and tactical planning, the business plan, and funding. Part III, Product Design and Launch, analyses the research and development stage, the design stage, the launch preparation stage, and the product introduction stage.

Part IV, Building Long Term Value, is the final part of the book and focuses on designing and developing the company to optimise long‐term value. It assumes that the company has completed the introduction stage of business development and is ready to enter the stabilisation and growth stage. Stabilisation and growth are the focus of chapter 12, while chapter 13 addresses Control: making it happen. The Entrepreneurial Engineer concludes with a final overview in chapter 14. Appendix A extends the formal business plan and Appendix B features a real‐world example of proper business development. The book also includes a comprehensive suggested reading section.

The Entrepreneurial Engineer: Starting Your Own High‐Tech Company is an inspiring handbook which is essential reading for any technically minded person who wishes to convert a product idea into a marketable commodity.

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