Exploring seafood socialization in the kindergarten: an intervention’s influence on children’s attitudes

Abstract

Purpose

This paper aims to enhance the understanding of the influence of increased food availability and social learning in kindergartens on children’s attitudes toward food. In addition, it discusses questions regarding children and their parent’s attitudes and seafood consumption at home.

Design/methodology/approach

The study uses a qualitative approach that includes semi-structured interviews with 24 Norwegian children aged four to six years, interviewed in pairs. They represented two public kindergartens. One group attended a seafood intervention and the other did not. The intervention comprised seafood served as lunch twice per week, in addition to various educational activities designed to increase children’s knowledge of seafood.

Findings

Children who attended the seafood intervention used more cognitive associations by describing seafood as being healthy. They also expressed more positive attitudes towards seafood compared with the other children. The findings indicate a stronger socialization effect from parents than preschool teachers.

Research limitations/implications

The children proved to have limited cognitive and communicative abilities for participation in semi-structured interviews. Future studies should consider older samples and/or methods that are more adapted to their cognitive abilities. Results cannot be generalized due to the relative small sample size and the fact that the study was performed in one culture.

Social implications

To promote a healthier diet, children’s care givers and school authorities should make seafood more available. Preschool teachers should be encouraged to eat meals with the children to function as positive role models.

Originality/value

The study addresses a currently under-researched issue concerning the influence of kindergartens on children’s food attitudes toward a specific food category.

Citation

Alm, S. and Olsen, S.O. (2015), "Exploring seafood socialization in the kindergarten: an intervention’s influence on children’s attitudes", Young Consumers, Vol. 16 No. 1, pp. 36-49. https://doi.org/10.1108/YC-11-2013-00414