TY - JOUR AB - Purpose– The purpose of this paper is to examine the behaviors and social interactions among preschool children and their teachers during food consumption at a daycare facility. Using social cognitive theory, the goal is to identify how role modeling, rules, behaviors and communication shape these young consumers’ health-related food consumption and habits. Design/methodology/approach– This study was conducted in a US daycare facility among preschool children (aged four years) over a three-month period. Qualitative ethnographic methods included participant and non-participant observation of meals and snack-time. Findings– Findings from the observations revealed that teachers’ food socialization styles and social interactions with peers cultivate children’s food consumption. In addition, commensality rules set by the childcare institution also help children learn other valuable behaviors (e.g. table manners and cleaning up). Research limitations/implications– The study was conducted in one location with one age group so the results may not be generalized to all children. As more young children spend time in preschools and daycare centers, the understanding of how these settings and the caregivers and peers influence them becomes more important. Preschool teachers can influence their young students’ food consumption through their actions and words. Training teachers and cultivating educational programs about ways to encourage healthy eating habits could be implemented. Originality/value– The paper offers observations of actual behaviors among young children in a naturalistic setting. VL - 16 IS - 4 SN - 1747-3616 DO - 10.1108/YC-05-2015-00531 UR - https://doi.org/10.1108/YC-05-2015-00531 AU - Ahn Regina AU - Nelson Michelle R. PY - 2015 Y1 - 2015/01/01 TI - Observations of food consumption in a daycare setting T2 - Young Consumers PB - Emerald Group Publishing Limited SP - 420 EP - 437 Y2 - 2024/04/19 ER -