Objects for a “healthy lifestyle”: children's material culture and physical activities

Abstract

Purpose

The aim of the research is to emphasise the role of material culture, and especially the role of objects related to physical activities, in children's socialization. It involves children's bodies but also symbolic meanings and values which introduce children to the universe of sport's consumption.

Design/methodology/approach

The research is grounded on the construction of a system of objects related to children's physical activities in France. The production of a corpus of objects involves a methodological circle where the choice of the objects goes together with a reflexive analysis about the operations of categorization of objects. The analysis of objects require both technological and semiotical approaches.

Findings

In the context of globalization and commodification of childhood, but also of the globalization and mediatization of sports, the research shows that objects for children's physical activities are inscribed in a double transformation: sportification of children's games and childification of sports.

Research limitations/implications

The research focuses on material culture and does not investigate children's uses of the objects for physical activity and does not determine the process of their conception and design.

Practical implications

The paper emphasises the difference between two faces of children's physical activities: spending calories and the development of motor skills and interpretative competences linked to sports' culture and children's mass culture.

Originality Value

In contrast to the work done on food and digital culture, the field of children's physical activities and sports is not as well researched. This is especially the case for the objects designed for children and this research is one of the first in the field in international literature. It constitutes also the first attempt for including this topic in the worlds of children's consumption.

Citation

Garnier, P. (2013), "Objects for a “healthy lifestyle”: children's material culture and physical activities", Young Consumers, Vol. 14 No. 4, pp. 331-341. https://doi.org/10.1108/YC-03-2013-00348