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Bring it on Covid-19: being an older person in developing countries during a pandemic

Setayesh Sattari (Department of Marketing, School of Business and Economics, Linnaeus University, Vaxjo, Sweden)
Soniya Billore (Department of Marketing, School of Business and Economics, Linnaeus University, Vaxjo, Sweden)

Working with Older People

ISSN: 1366-3666

Article publication date: 14 December 2020

Issue publication date: 14 December 2020

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Abstract

Purpose

This study aims to explore the respective risk perception toward the Covid-19 pandemic among the elderly in two developing countries and their lifestyle change and adaptation behavior as a result of that.

Design/methodology/approach

In total, 22 in-depth interviews were conducted among people aged 60 to 85 in Iran and India. The interview guideline was based on two constructs inspired by the study of Gerhold (2020) – risk perception of the pandemic and change in lifestyle and adaptation to the pandemic situation.

Findings

The results showed that although the majority of the interviewees initially experienced fear and anxiety during the stay-at-home order and the pandemic situation at large, they quickly adapted to the new situation with behavioral and attitudinal changes in ways relevant to the new normal. The results confirmed the maturation hypothesis proposed by Knight et al. (2000).

Originality/value

This paper is an original study of the researchers and among the first contributing to the literature of the elderly studies in developing countries. It contributes to the knowledge required for future behavioral studies concerning the Covid-19 pandemic by evaluating the experiences, risk perception and adaptation approaches of the older people in India and Iran.

Keywords

Acknowledgements

The authors wish to sincerely thank all senior citizens who participated in this study.Funding : The authors have not received any funding for this research.

Citation

Sattari, S. and Billore, S. (2020), "Bring it on Covid-19: being an older person in developing countries during a pandemic", Working with Older People, Vol. 24 No. 4, pp. 281-291. https://doi.org/10.1108/WWOP-06-2020-0030

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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